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May 30 2015


Social Media Marketing Trends You ought not Ignore

Social Media Managed Marketing
The success of social media marketing lies in the right combination of fruitful strategies. A bad combination will simply lessen the traffic from targeted customers instead of attract them. If you devise your social media strategies such as social networking optimization on the basis of current trends, it is possible to increase profits and use social networking sites effectively for marketing. Here are the recent trends highlighted in an article published by Forbes based on the 2013 Social Media Marketing Industry Report.

Social Media Marketing
Low Usage of Social Bookmarking Sites

According to the research reports, the use of social bookmarking sites has decreased to 10 % from 26 percent this year. This considerable drop of usage clearly indicates nov bookmarking sites. Although sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among marketers, most sites (e.g. DIGG, Friendfeed) are nearly dying. Therefore, it is not a good practice to trust a bookmarking site blindly for marketing purposes in the current scenario. Instead, look for the sites that are most popular and perform the bookmarking very cautiously.

Decline of Daily Deal Sites

Daily deal features or just daily offerings of deals are viewed as a powerful way to attract a lot of targeted customers at a time. The research report says that around 80 percent of marketers are not interested in using the most popular daily deal sites including Groupon or Living Social for his or her campaigns in the near future.

Now people concentrate more on the considerable amount of returns that they receive from their purchases with time. Hence, it is advisable to use social networking sites for long term marketing goals instead of daily goals.

Top Sites for Social Media Campaigns

Marketers who use social media for marketing will obviously perform social media campaigns (using social networks for promotion) for his or her products or services to attract targeted customers. The campaigns will probably be successful only if the relevant site is popular among the shoppers.

The research report shows that marketers who save money than 40 hours per week for social media marketing carry out their campaigns more intensely through Google+, You Tube, Pinterest and Instagram compared to those who spend six hours or less a week on social media. Also, around 92 percent of marketers that have five or more years of experience prefer LinkedIn than 70 % of marketers having under five years of experience. Forum marketing in addition has decreased to 16 percent this season from 24 percent this year.

Around 67 percent of marketers are intending to increase campaigns through Twitter while it's a slight decrease from 69 percent this past year. Young marketers, a lot more than older ones prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging as most suitable platform to perfect, which is the highest one accompanied by Google + (61%) and Facebook (59%).

Trends of B2C and B2B Marketers

Business to Consumer (B2C) Marketers use Facebook with a higher rate of 67% than other platforms. In the case of Business to Business (B2B) marketers, both Facebook and LinkedIn have equal most 29% each. Given below is the pie chart showing usage statistics for each and every platform with regard to B2C and B2B marketers.

B2B marketers utilize a more diverse variety of platforms compared to B2C marketers. Both of them do not completely utilize blogging and also have minimal You Tube usage.

An advanced B2B or B2C marketer, attempt to encourage blogs because they are regarded as the most popular social networking platform. YouTube is the second largest search engine, you can enjoy the benefits it offers by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) are becoming strong brands by using low cost YouTube videos.

As B2B marketers increasingly use LinkedIn, they've an opportunity to utilize SlideShare (owned by LinkedIn). This social media entity can be used as generating leads for B2B organizations.

Fewer Check-ins Online

As reported by the research reports, there's a decrease in the usage of geo-location services including Foursquare from 17% in 2011 to 11% this year. These services allow check-in to your locations automatically online. The decline in these kinds of services suggests that people are now concerned a little more about privacy and safety. Marketers can tackle this example by introducing contests and rewards. This may encourage people to check-in more.

If you're still following the old technique for social media marketing, then it is the time to develop new strategies depending on all these current trends. It is advisable to entrust this tedious task to some reputable social media marketing company that gives reliable social media marketing services as opposed to try implementing the strategies on your own.

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